Obiettivo: creare contenuti social che attirano, trattengono e convertono l’attenzione del pubblico delle PMI.
Neuromarketing per i Social
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Contenuto del Corso
1. Come il cervello consuma i contenuti sui social
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2. Principi neuromarketing per lo scroll stop
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3. Le immagini più efficaci: facce, emozioni, direzioni visive
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4. Colori “ad alto impatto” nei feed
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5. Copy breve e dopamina narrativa
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6. Titoli e hook che catturano in 2 secondi
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7. Thumbnail e video brevi: come attivare Sistema 1
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8. Come usare bias cognitivi nei contenuti social
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9. Neuromarketing nelle ads social (Facebook/Instagram/LinkedIn)
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10. Template e framework per creare contenuti veloci
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